![]() ![]() ![]() Throughout these stages, the product manager acts as the voice of the customer, conducts market research and surveys, understands the user’s pain points, and determines solutions to address them. The process of developing a new product consists of many steps, from idea generation, to prototyping, building, and testing, to product launch. Each stage requires a different skill set and mindset to lead the team to success and steer the product in the right direction.Īt each stage, the product manager has to evaluate KPIs and metrics to support a range of important decisions. The product manager plays a major role throughout the entire product lifecycle. What is the product manager’s role at each stage of the product lifecycle? These five stages complete the lifecycle of the product. But in my opinion, development is an equally important stage in the product lifecycle because it lays the foundation for the subsequent stages. Some consider only the latter four stages (introduction through decline) to be part of the product lifecycle. The five stages of the product lifecycle are: What are the 5 stages of the product lifecycle? The product lifecycle refers to the stages a product goes through from the moment it is introduced to users to when it is removed from the market.īefore a product is introduced to the market, it goes through a development cycle, which consists of four stages:įollowing the product development cycle, the product is introduced to the market, then (ideally) undergoes a period of growth before reaching maturity and, eventually, declining from prominence in the market. What is the product manager’s role at each stage of the product lifecycle?.What are the 5 stages of the product lifecycle?.In this guide, we’ll define the five stages of the product lifecycle (development, introduction, growth, maturity, decline), and explore the role of the product manager at each stage. The product manager’s role at each stage of the product lifecycle I am a Certified Scrum Master and I also write my thoughts about product management at. I started my career as a business analyst before moving into product management. ![]() Monica Dhiman Follow I am passionate about solving business problems by bringing the team together and removing impediments. ![]()
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